New! Lens Technology

Visual Effects Optical prides itself on its customized patient care and is taking its commitment to individualized service a step further with the addition of this revolutionary new eye-care equipment. Essilor Visioffice is an all-in-one optical measuring device that provides precise fitting measurements for individualized lenses. From these state of the art processes lenses and frames are customized to suit each patients unique eye shape, eye movements and facial anatomy. Read more

At Visual Effects Optical, the customer isn’t always right

(Crains Business, Chicago) By: Lisa Bertagnoli, October 1, 2012

Chet Steinmetz knows what customers are looking for in eyeglass frames before they do. Correction: Dr. Steinmetz, an optometrist and owner of Visual Effects eyewear boutique in the Clybourn Corridor, knows what he would like to see on customers’ faces, minutes after they walk in the door. Read more

Now Carrying Carbon Fiber Frames

Chicago, IL (PRWEB) June 30, 2011

High Tech frames make their way to Chicago as Visual Effects becomes the first retailer in the city to carry carbon fiber eyeglass frames by Blac. Visual Effects Optical, Chicago’s premiere retailer of progressive eyewear, has finally introduced the city to the worlds first carbon fiber eyeglass frames. Read more