Entries by admin

At Visual Effects Optical, the customer isn’t always right

(Crains Business, Chicago) By: Lisa Bertagnoli, October 1, 2012 Chet Steinmetz knows what customers are looking for in eyeglass frames before they do. Correction: Dr. Steinmetz, an optometrist and owner of Visual Effects eyewear boutique in the Clybourn Corridor, knows what he would like to see on customers’ faces, minutes after they walk in the […]


Glasses that become a part of your personality. Some say, glasses have to be technically perfect, and they are right. Others say, glasses have to be fashionable, trendy, cool, stylish and chic. Of course, that is also correct! But for creators, Stefan Flatscher and Uwe Pinhammer from FreudenHaus, these are not enough. They want more. […]


Whether you are interested in Gotti’s lightweight titanium frames or thick and classic acetate frames, Gotti eyeglasses are innovative yet refreshingly simple. Sven Gotti and Felix Moreno created Gotti eyewear in Switzerland. After beginning with horn designs in 1994 the brand quickly expanded adding both titanium and acetate to their repertoire by 1997. Today, the […]

Now Carrying Carbon Fiber Frames

Chicago, IL (PRWEB) June 30, 2011 High Tech frames make their way to Chicago as Visual Effects becomes the first retailer in the city to carry carbon fiber eyeglass frames by Blac. Visual Effects Optical, Chicago’s premiere retailer of progressive eyewear, has finally introduced the city to the worlds first carbon fiber eyeglass frames.