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About Chet SteinmetzDr. Chet here, owner of Visual Effects Optical. In the twenty one years we've been in business, I've had the opportunity to transform thousands of faces from just ordinary looking into "Visual Effects" faces, with eyeglasses that look great. What I'm always asked is, "How do I find that perfect frame? How do I manage to do it on the first try?" The answer is simple. It comes from my gut; it is my gift, my art and my passion. I look at a face and picture shapes that compliment and enhance the natural flow of your features. I will even challenge you to try styles that you would never have imagined on your own. We will work together to find that perfect frame. I wouldn't be able to do what I do at Visual Effects if it weren't for our selection of thousands of contemporary and progressive frames all personally chosen by myself. This ensures our customers the greatest collection of international modern eyewear. So - isn't it time you let us work with you? Join the thousands of Visual Effects faces that for the first time are enjoying eyeglasses that look great, and make you feel great about wearing them.
Visual Effects Optical was born out of Dr. Chet Steinmetz's desire to have his own business, and to simply treat his patients and clients, as he would want to be treated. After graduating from optometry school in 1983, Dr. Chet worked as an employed optometrist for six years. In early 1989 the current Chicago location at Clybourn and Racine was discovered in a soon to be built shopping center. Within six months, the decision to open Visual Effects Optical became a reality, and in October 1989 history was made with a quiet opening. It didn't take long for the neighborhood to discover at Visual Effects an easy going, fashion knowledgeable optometrist in a convenient location with parking. Over the next few years, as the selection of frames grew from an opening 600 to over 2000, the reputation of Dr. Chet's ability to find great frames for faces grew as well. It wasn't long before the optical industry discovered in Dr. Chet, an optometrist with an eye for fashion and a head for business.
Today Visual Effects Optical thrives because of the commitment Dr. Chet maintains to superior service and quality products. It's loyal client base returns again and again, relying on Dr. Chet's unique ability to find perfect frames for faces, utilizing the huge selection of contemporary & progressive eyewear. New eyeglasses are the end result of the time spent with each person, matching the face and personality to a new look. Sometimes it is an unexpected result that emerges, surprising the individual. The challenge is to find the one or two new frames (out of thousands) that "click" to become your new look. That challenge is Dr. Chet's passion. Visual Effects Optical is Dr. Chet's passion.
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Chet Steinmetz, Chicago Optometrist
Chet Steinmetz, Chicago Optometrist
